ENTERING THE CHINESE MARKET WITH MAISON KITSUNE

Created in 2002, Maison Kitsuné is a French fashion brand (Maison Kitsuné), a music label (Kitsuné Musique) as well as a coffee shops brand (Café Kitsuné).

THE PROJECT

Created in 2002, Maison Kitsuné is a French fashion brand (Maison Kitsuné), a music label (Kitsuné Musique) as well as a coffee shops brand (Café Kitsuné). In 2019, the multi-brand company entered the Chinese market both online and offline accompanied by ASI Solutions and its tailor-made Business Process Outsourcing solutions.

THE SOLUTIONS WE PROVIDED

ASI Solutions accompanied Maison Kitsuné in entering the Chinese market and managing their daily operations.

We provided comprehensive solutions for managing the exporting and importing of their products, their logistics operations, warehousing, delivery, store opening, store management, and handling of their legal and financial operations, enabling the brands to focus on their growth, save time, and enhance their operations’ efficiency.

LOGISTICS & WAREHOUSING

Import feasibility
Importing & logistics
Warehouse management

LEGAL & FINANCIAL OPERATIONS

Legal entities incorporation
Book keeping
Tax declaration

OFFLINE STORE MANAGEMENT

Store set-up
Human Resources management
Store management

ONLINE STORE MANAGEMENT

Order preparation
Delivery to B2C customers

WHAT THEY ACHIEVED WITH ASI SOLUTIONS

opening and running of 5 OFFLINE stores and cafés

Shanghai Xintiandi Maison Kitsuné Flagship Store

Shanghai Réel Maison Kitsuné Store

Nanjing Deji Mall Maison Kitsuné Store

Beijing Taikoo-Li Sanlitun Maison Kitsuné Store and Café Kitsuné

Shanghai Café Kitsuné

OPENING AND RUNNING OF TWO ONLINE STORES

Tmall
天猫

Jingdong
京东

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