ENTERING THE CHINESE MARKET WITH DIM

ASI Solutions accompanied DIM at each and every step of their entrance into the Chinese market. Thanks to our collaboration and range ASI Solutions' BPO services, the brand was able to test the Chinese market without committing to a full-scale expansion.

THE PROJECT

DIM is a famous French textile brand, producing tights as well as underwear for men, and women. It started its activities in 1953 and has continued ever since to promote freedom of movement and spirit for its customers.

The brand decided to expand its activities in China, more precisely targeting Chinese online consumers. In 2017, more than 533 million Chinese people had purchased goods online, making Chinese E-Commerce platforms the place to be.

A question remained: how to do so? And this unique question indeed hided several:
How to open a shop on these platforms?
How to export their products to China?
How to manage the sending of the items ordered online?
How to reach Chinese market effectively?
And how to do all of this without wasting time or committing to a full-scale expansion?

That’s when ASI Solutions’ Business Process Outsourcing solutions come into play and became DUM’s strategic partner to penetrate the Chinese market and manage their operations until their final customers’ doorstep!

THE SOLUTIONS WE PROVIDED

ASI Solutions handled DIM’s logistics operations necessary to start selling in China, importing the products on the company’s behalf and handling their warehousing, as well as the orders received by the brand.

Yet, ASI Solutions goes beyond what a logistics services provider does. As we did for DIM, we provide P&L analysis and coordinate the operations with the Tmall Partner (TP), which oversaw the settlement of DIM store on Tmall (one of Chinese top E-Commerce platforms, its parent company Alibaba owning 50% of the market) and helped the company in designing and implementing its marketing strategy (including the brand launch party last Tuesday).

LOGISTICS & IMPORTING

Import services on the company’s behalf thanks to our wide array of business licences
International shipping
Customs clearance

WAREHOUSING

Warehousing
Warehouse management

ORDER MANAGEMENT

Order management
Order preparation
Express delivery

VALUE-ADDED SERVICES

P&L analysis
Introduction to other business partners (agencies, TP)
Operations coordinational with TMall partner
Event organization, including brand launch party