Digital consumption remains the preferred avenue for Chinese consumers during the holidays, as they continue to pay less and less attention to physical stores and malls.

Driven by time constraints and the desire for a wider variety of products, the preference for online shopping is particularly stark during the October Holidays.

Beyond convenience, digitalization fuels faster purchase decisions, making using AI-driven tools that enhance shopping experience through personalized recommendations a must. This integration becomes especially valuable during national holidays; as consumers are bombarded with options, personalized suggestions are essential to grab their attention.

Consumer brands should also take full advantage of the rise of social commerce. In particular, platforms like Pinduoduo 拼多多 or Xiaohongshu 小红书 have successfully revolutionized how consumers shop through elevating group-buying and gamification (such as badges and achievements, loyalty programs, points and rewards, contests and competitions, etc.)  to new heights.

Interactive promotions, limited-time deals, and group discounts are the new standards. Not only do they capitalize on consumers’ taste for bargains, but also enhance engagement through social interaction.