Trade fairs are vibrant hubs of networking, innovation, and opportunity, allowing businesses to showcase their products, engage with peers, and attract clients. However, achieving success is not always an easy path and requires meticulous planning, standout booth designs, and effective visitor engagement.

During the last edition of ITB China ( the largest B2B travel exhibition), ASI Solutions had the privilege of partnering with the Moroccan National Tourism Office (ONMT) to create a booth that not only highlighted Morocco’s jewels, rich culture, and mesmerizing tourist destinations but also engaged visitors in a long-lasting and truthful way. 

THE PROJECT

Founded in 1996, La Fée Maraboutée is a reputable French womenswear brand known for its versatile formal and casual attire as well as accessories. La Fée Maraboutée called on ASI Solutions to accompany them in entering the Chinese market, assist them with importing the products from Europe, handle the products labeling, and manage the stores’ supply.

THE PROJECT

Created in 1924, Adidas is a world renown and highly established athletic apparel and footwear corporation. The corporation also offers other products, including bathroom products such as lotions, deodorants, etc.
Adidas called on ASI Solutions in preparation of the commercialization of these latter products on the Chinese market and ensure both their compliance with the local regulations all the while preserving their branding and product quality.

THE PROJECT

Created in 1909, Max Factor is a cosmetics brand selling a wide array of makeup products to professionals and consumers. ASI Solutions accompanied them in their rebranding and repackaging their products for the Chinese market thanks to its value-added services for businesses eager to develop their activity on the Chinese market.

THE PROJECT

IDC-Pharma is a French pharmaceutical and medical company specialized in the development, manufacturing, and distribution of a wide range of healthcare products.
ASI Solutions started working with IDC-Pharma during the first wave of Covid-19, and assisted them in sourcing and exporting large volumes of medical products from China and Turkey to the rest of the world.
The medical products sourced and exported by ASI Solutions included face masks, protective gears, respiratory assistance equipments as well as mask making machines (FFP2, 3-Ply, KN95, N95)

THE PROJECT

Created in 1938, Takuma is a French-Asian manufacturer of hydrofoil surfboards for kiting & sufing similar to Lift Foils. New technologies and innovationare at the core of their products. ASI Solutions has been assisting Takuma in handling their operations in China and ensure smooth deliveries to their final customers.

THE PROJECT

Created in 1961, Auchan is a French multinational retail group. Among other fast moving consumer goods, the company offers clothes, groceries, health, beauty, household and furniture products, electronics, stationery, and baggage items. Starting 2016, Auchan collaborated with ASI Solutions for handling its kids textile operations in China as they were developing this product segment in the country.

THE PROJECT

Founded in 1982, Carrefour is a French multinational retail and wholesaling corporation. Its TEX brand provides houselhold linens, baby and toddler clothing and accessories as well as adult clothing for men and women. In 2016, Carrefour collaborated with ASI Solutions for handling its brand TEX’s operations in China as they were developing their textile offer in the country.

THE PROJECT

Created in 2002, Maison Kitsuné is a French fashion brand (Maison Kitsuné), a music label (Kitsuné Musique) as well as a coffee shops brand (Café Kitsuné). In 2019, the multi-brand company entered the Chinese market both online and offline accompanied by ASI Solutions and its tailor-made Business Process Outsourcing solutions.

THE PROJECT

DIM is a famous French textile brand, producing tights as well as underwear for men, and women. It started its activities in 1953 and has continued ever since to promote freedom of movement and spirit for its customers.

The brand decided to expand its activities in China, more precisely targeting Chinese online consumers. In 2017, more than 533 million Chinese people had purchased goods online, making Chinese E-Commerce platforms the place to be.

A question remained: how to do so? And this unique question indeed hided several:
How to open a shop on these platforms?
How to export their products to China?
How to manage the sending of the items ordered online?
How to reach Chinese market effectively?
And how to do all of this without wasting time or committing to a full-scale expansion?

That’s when ASI Solutions’ Business Process Outsourcing solutions come into play and became DUM’s strategic partner to penetrate the Chinese market and manage their operations until their final customers’ doorstep!